Holidaily is the passion project of Karen Hertz, a craft beer enthusiast and lover of living life to the fullest. Karen survived melanoma and thyroid cancer in her early 30’s, leading to a treatment plan including a gluten-free diet. Along with beating cancer came the desire to focus on health, happiness and a commitment to celebrate life every single day.
As a beer lover, being gluten intolerant meant only drinking gluten-free beer or not partaking in social activities in the same way her friends and family could. The lack of good tasting, gluten-free options was a challenge for Karen – one that she was driven to overcome. Years of taste testing GF beers, research on gluten-free ingredients and an understanding of processes other brewing companies utilized led her to believe there was a better way.
And so, the idea of Holidaily Brewing Company was born: a company dedicated to creating excellent tasting gluten-free beer.
Karen's grandfather called her his Favorite Blonde. He was a small town optometrist, and the design of the can is in honor of him.
Brewed with millet and buckwheat.